Marcomms360 - 4th October 2017

Discussion: Let’s talk about full integration and how it works

Discussion: Let’s talk about full integration and how it works

Discussion: Let’s talk about full integration and how it works

A truly integrated campaign taps into a range of high-value channels such as PR, social, digital, mobile, email, print and OOH, while maintaining a consistent message to your target audience. But with so many nuances and agencies, how do they work in practise and who leads? This session will bring together both agency and client side to discuss how they run integrated campaigns, how to ensure that the teams building and delivering on different aspects of the campaign are on the same page, and the importance of keeping lines of communication open.

Islam ElDessouky, Head of Integrated Marketing, Coca Cola

Farah Moumneh, Head of Strategy, OMD

Rachel Dunn, VP Corporate & Consumer, Weber Shandwick

Tim Baker, Managing Partner and Co Founder, Hug Digital

Austyn Allison, Editor, Motivate- Moderator