Panel debate – The talent challenge
The transformation of the communications sector and the integration of PR, creative, social and digital has put increasing pressure on practitioners to be able to deliver campaigns across all platforms. What is the industry doing to up skill their employees and ensure that the new talent is equipped with the mindset and tools to come up with new, innovative approaches to campaigns that the client of the future will demand?
Hiring talent from within the region is imperative for local knowledge, overcoming language and procurement barriers. Are organizations getting their localization strategy right in order to help identify cultural differences in target markets and to progress towards a knowledge based economy ?