Practical talk and Q&A:
Influence isn’t just measured by number of followers. How do you find the influencers who align with the values of your brand, and how do you build influencer marketing into an integrated campaign? This session will cover the following areas:
- Determining the engagement and ROI of an influencer campaign
- Developing a long-term and consistent influencer strategy
- Regulations in ME- can we adopt the learnings from abroad?
Meredith Carson, CEO, Bravo Romeo by AJ