The transformation and opportunities in KSA
Saudi Arabia offers vast opportunities, being the second largest state in the Arab world, and with a digitized society who have the largest YouTube usage in the world. Typically it has been viewed as a challenging market, however, with the 2030 vision and General Authority of Entertainment being introduced in 2016, and with Prince Mohammed Bin Salman Al Saud driving change, does this now present a huge opportunity for organisations to make their mark?
With so many different nuances, how do you localise a global business to understand the local insights? And with 51% of the population being under 25, how do you alter your language and content strategies to align with this audience?