Alex Malouf: Procter Gamble, Corporate Communications & Reputation Manager
Corporate Communications & Reputation Manager
Former journalist Alex Malouf has carved out a niche as a lively voice in the Middle East’s burgeoning media scene, combining razor-sharp observations with a keen understanding of the forces that underpin the region’s digital transformation. Much of which, no doubt, is informed by Malouf’s day job at P&G, where he manages reputational affairs for the Middle East’s largest FMCG. Malouf’s experience and roots in the region are not the only things that set him apart — he is also a highly visible advocate for modern public relations, serving in senior roles on numerous industry organisations.