Fraser Robertson is an international brand, communications and business development expert based in Riyadh, Saudi Arabia.
With 30 years of experience in USA, UK and the GCC, he applies Communications to leverage business development strategies and deliver added value for clients. He has been the communications architect for the $23 billion Riyadh Metro using a “citizen centric” approach to help the project communicate in context, and more sensitively.
As a former CEO of Publicis, London, Robertson has adopted a contrarian approach to problem solving in a highly savvy digital marketplace of Saudi Arabia. With the social and economic pace of change in the Kingdom reaching fever point, Fraser now works with only with clients who recognize the value of perception, where image development & brand activation are critical for success. His consultancy, The Cities Partnership, brings pragmatic, solution-driven expertise with an essential, local understanding to increase both social currency & revenues for clients.
With degrees in Law and Social History, and professional training in behavioural change, he feels fortunate to be working in the Kingdom at this exciting juncture of cultural, social & economic change.