Marcomms360 - 4th October 2017

Islam ElDessouky: Coca Cola, Head of Integrated Marketing

Coca Cola

Head of Integrated Marketing

Islam ElDessouky: Coca Cola, Head of Integrated Marketing

Coca Cola

Head of Integrated Marketing

Biography

Islam has been the driving force behind some of Coca-Cola’s most successful and impactful campaigns ever produced in the region, including 3 of the 4 most viewed Coke films of all time, globally. His obsession with creating genuinely clutter-breaking work has seen him rise through the ranks at Coke, from Brand Manager on Sprite and Fanta to his current role as Integrated Marketing Communications Manager across The Coca-Cola Company’s entire portfolio of brands. He is driven by ideas that achieve results, an approach that has seen his work awarded both creatively and strategically, in the region and across the world.

All sessions by Islam ElDessouky: Coca Cola, Head of Integrated Marketing